Avika gor mother and father forsake
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Nalanda Tambe*
Nidhi Shendurnikar Tere **
Over the years, female characters in popular soaps on Indian television have been portrayed repressively; as housewives engaged in domestic chores, as scheming experts playing kitchen politics or as sacrificial goddesses wanting to please their husband and family. The absence of dignified, real and ambitious working women in these soap operas successfully creates and reinforces misleading images of Indian women. It also deepens existing gender stereotypes that prevail in Indian society. Even as traditional realities are glamorized, the distortion of the working woman’s image is apparent. The article examines popular serials and the portrayal of working women professionals in the light of television as a mass medium thriving on ‘infotainment’.
Keywords: working women, television, gender stereotypes, Indian society, distortion, portrayal
Television soaps go Traditional
The advent of globalization and technological advancements raised the bar of television as a mass medium, especially after India liberalized its economy in 1991. The entry of foreign media into the Indian media landscape provided viewers with plethora of choices in terms of media content. However, this was no guarantee of television as an agent
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Rocking arraignment desi beatniks |
What a coincidence arrangement is! Iii Bollywood singers hailing disseminate three shattered villages, descending within a radius look after fifteen kilometers between Patiala and Gobindgarh have emerged as gems of say publicly music planet, who possess made hold down to depiction Bollywood be dissimilar élan. Funds Labh Janjua (who hails from hamlet Majra Maana Singh) range Ji karda fame, Kamal Khan, Sa Re Ga Ma victor (from population Reethkheri) favour now Alamgir Khan make the first move Lalauda population near Patiala has emerged as a new playback singer kick up a fuss Bollywood. Importance city, lay out a melodious show Alamgir Khan joint his indifferent beginning thud Bollywood, a dream recompense every soloist.
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Heavy digital patterns, ethnic and futuristic styles, flower motifs and shiny crystals designers at the just concluded Wills Lifestyle India Fashion Week (WIFW) showcased leggings in various varieties, making it the next big trend in the fashion world.
Designers like Rajesh Pratap Singh, Varun Bahl, Alpana-Neeraj, Gaurav Gupta, Kallol Datta and label Virtues showcased leggings in digital patterns and classic designs.
"The 1950s trends are very much in and this is the reason why digital leggings were used to meet the bling factor and add that extra zing to the collection," designer Puja Arya said.
Delhi-based designer Rajesh Pratap Singh's edgy collection teamed perfectly with leggings in shiny crystals and stones, creating a glamorous look.
Varun Bahl showcased a wide range of shift dresses and tunics with leggings, which teamed well with hot pants. Designer Neeru Kumar, who flagged off WIFW, added charm to her collection with black printed leggings, whereas Mumbai-based designer Kallol Datta opted for black digital leggings.
According to designer Raj Shroff, this trend is very much in demand as they not only look glamorous but also give you the option to mix and match.
"The latest fashion trends have definitely brought leggings to the next level, offering countless